Technology >> CEO Interviews >> October 27, 2003
LARRY S. KRAMER is the Founder of MarketWatch.com, Inc. He first
proposed the creation of the joint venture between Data Broadcasting
Corp. and CBS and led the company through its launch in October 1997. He
also managed the company through its successful IPO in January 1999. He
joined Data Broadcasting Corporation in 1994 following its acquisition
of DataSport to run a Sports and News Division. There he created DBC
News, the predecessor company to MarketWatch.com and served as Vice
President of News, Sports and Marketing for DBC. As Founder, President
and Executive Editor of DataSport Inc. from 1991 to 1994, he created
SporTrax, a hand-held sports information monitor, launched under a
marketing agreement with The Sporting News. Prior to founding DataSport,
he spent more than 20 years in journalism as a reporter and editor. He
started his career in 1974 as a Reporter for the San Francisco Examiner.
In 1977 he became a Financial Reporter for The Washington Post. In 1980
the Post promoted him to Executive Editor of The Trenton New Jersew
Times. In 1982 he returned to the Post to serve first as Assistant to
Executive Editor Benjamin C. Bradlee and later as Assistant Managing
Editor and Metro Editor. In 1986 he returned to the San Francisco
Examiner as Executive Editor. In 1991 he left the Examiner to start Data
Sport. He holds an MBA degree from Harvard and a Bachelor of Science
degree in Journalism and Political Science from Syracuse University. Profile
Mr. Kramer: MarketWatch is essentially a financial news media company
and now has grown into a provider of financial content of all
