Consumer >> CEO Interviews >> February 24, 2003
SALLY SANBORN is Director of Marketing at Save Mart Supermarkets.
Ms. Sanborn started with Save Mart Supermarkets in June 1982 as
Advertising Manager and was named Director of Advertising and
Supervisor of the Print and Graphic departments one year later in
1983. She was promoted to Director of Trade/Relations in 1989.
Her responsibilities included supervision of the Consumer
Relations department, handling all public relations, promotions
and trade events and spokesperson for Save Mart Supermarkets. Ms.
Sanborn was promoted to her current position of Director of
Marketing in June 1994. She is responsible for marketing and
promotional events, media communications, spokesperson for Save
Mart Supermarkets, the supervision of the Advertising Department,
Print and Graphic department and Trade/Relations. Ms. Sanborn
began her career in 1964 as Advertising Manager for Kmart in
Bakersfield. Two years later she joined the Bakersfield News
Bulletin as Production Manager. In 1972 Ms. Sanborn and her
husband opened an advertising agency and published a biweekly
sports newspaper in Modesto. The newspaper was sold in 1977 and
she joined the Modesto advertising agency of Boyle Kilpatrick and
Associates as creative director, leaving the agency in 1981. Profile
Supermarkets does?
Ms. Sanborn: We are an independent supermarket chain that has
superstores and box-type, price impact stores. Our
