Technology >> CEO Interviews >> February 17, 2003
ED SARRAILLE is President and Chief Executive Officer of
ProcurePoint Travel Solutions Inc. Since joining ProcurePoint in
March 1999, Mr. Sarraille has been responsible for all company
strategy, product development and business operations. Under his
leadership, ProcurePoint has established itself as the leader in
the online sourcing and management of corporate group and
transient travel. A successful businessman, entrepreneur and
company executive, he has more than 25 years of experience
working in and with major hotel chains and Internet companies. As
a marketing executive, he was responsible for developing the
famous 'A Touch of Hyatt' campaign and theme. He was the founder
of E.J. Sarraille and Co., a graphics, marketing and branding
firm whose clients included Loew's, Princess Hotels and Intel
Corporation. Previously Mr. Sarraille worked as a marketing
executive for Hyatt Hotels. He holds a BA from the University of
Santa Clara and an MBA from Golden Gate University. Profile
TWST: Could we begin with a brief historical sketch ofProcurePoint Travel Solutions and a picture of things as they are
now?
Mr. Sarraille: Historically, this company dates back to 1998.