Consumer >> CEO Interviews >> February 17, 2003

Shell Watt – Eagledirect.com Inc

SHELL R. WATT, Director of Information Technology at EagleDirect.com, Inc., joined EagleDirect in 1993 as a software developer, where he developed unique solutions in the area of data warehousing, database marketing, and marketing fulfillment. In the first quarter of 2000 he was promoted to his current position. Under his new leadership, Mr. Watt has been integral in developing the foundation of EagleDirect's e-commerce solutions and has helped grow the company from what was primarily a database marketing and printing company into the direct marketing, print, fulfillment and e-commerce solution provider it is today. With 15 years of software development experience, Mr. Watt has demonstrated the ability to recommend and manage the implementation of technology-based services to assist EagleDirect, and its clients in achieving their goals. Before joining the company, Mr. Watt worked as a software developer with Courthouse Records, Incorporated, where he helped develop solutions to provide tax assessor information to real estate and insurance professionals in a searchable, electronic format. Profile
TWST: Could we begin with a brief historical sketch of

EagleDirect?

Mr. Watt: Approximately 48 years ago, Eagle started out as a one-

man printing company. Over the years we have added