Technology >> CEO Interviews >> January 13, 2003
BROOKE M. SAVAGE is President and Chief Executive Officer of
Pragmatech Software, Inc. Mr. Savage has spent more than 25 years
developing innovative proposal automation and sales effectiveness
systems. He began his career in software and proposal automation
in 1975 with the CIGNA Corporation by developing one of the
earliest known automated sales applications used by sales
representatives to create compelling presentations and customer-
facing selling documents. In conjunction with this effort, he
trained the CIGNA sales organization in over 80 field offices to
use the new techniques of customer-focused selling messages using
automated sales proposal systems. In the early 1980s, Mr. Savage
joined General Electric Information Services in New York City and
was responsible for managing programming teams delivering
software to major financial institutions. Almost all of these
systems included components that required communications with
prospective clients in the form of proposals, quotations,
statements of work or client account plans. However, the industry
at that time had not yet embraced off-the-shelf technology, so
each system was custom-built and relied on extensive programming
to implement and use. As the popularity of packaged software
technology grew, Mr. Savage joined two suppliers of premium
financial packages Ross Systems and the CODA Group Ltd., as Vice
President of Marketing. In both organizations, he managed
proposal teams whose primary functions were to create RFP
responses and develop consistent marketing messages for the sales
force. Mr. Savage co-founded Pragmatech in 1993 with Melissa
Mabon. His primary objective in founding the company was to
leverage his expertise in the area of automated proposal systems
to benefit the community of sales, marketing and writing
professionals who need an efficient and friendly software
solution to the ongoing challenge of producing documents that
sell. Profile
and also an overview of the company today?
Mr. Savage: Pragmatech Software was started in 1994, and we focus
on an emerging area
