Technology >> CEO Interviews >> December 16, 2002
LARRY KRAMER is the Founder of MarketWatch.com. He first proposed the
creation of the joint venture between Data Broadcasting Corp. and CBS
and led the company through its launch in October 1997. He also managed
the company through its successful IPO in January 1999. He joined Data
Broadcasting Corporation in 1994 following its acquisition of DataSport
to run a Sports and News Division. There he created DBC News, the
predecessor company to MarketWatch.com and served as Vice President of
News, Sports, and Marketing for DBC. As Founder, President and Executive
Editor of DataSport Inc. from 1991-1994, he created SporTrax, a hand-
held sports information monitor, launched under a marketing agreement
with The Sporting News. Prior to founding DataSport, Mr. Kramer spent
more than 20 years in journalism as a reporter and editor. He started
his career in 1974 as a reporter for the San Francisco Examiner. In 1977
he became a financial reporter for The Washington Post. In 1980 the Post
promoted him to Executive Editor of The Trenton (New Jersey) Times. In
1982 he returned to the Post to serve first as assistant to Executive
Editor Benjamin C. Bradlee and later as Assistant Managing Editor and
Metro Editor. In 1986 he returned to the San Francisco Examiner as
Executive Editor. In 1991 he left the Examiner to start Data Sport.
During his distinguished career in the newspaper business, he has won a
National Press Club Award, Gerald E. Loeb Award and Associated Press
Awards for reporting. His staffs have won the Pulitzer Prize, Overseas
Press Club Award, Seldon Ring Investigative Reporting Award and National
Headliners Award. Mr. Kramer was Guest Lecturer at the Harvard Business
School for 10 years. He holds an MBA degree from Harvard and a Bachelor
of Science degree in Journalism and Political Science from Syracuse
University. He was Committee Chairman of the American Society of
Newspaper Editors and served as a member of the Pulitzer Prize Jury for
a two-year term in 1987 and 1988. In 2000, he was named to the list of
the 100 most influential business journalists of the 20th century. Mr.
Kramer was a founding Board member of the Online Press Association in
2001. Profile
TWST: Let's start off with a quick overview of MarketWatch.com.Mr. Kramer: MarketWatch is a diversified media company, financial news
company, that creates its own content and distributes