Industry & Services >> CEO Interviews >> September 23, 1998
STEVEN A. TARNOFF is one of the Managing Partners of the Franklin Group,
Inc., a pharmaceutical specific organization nationally recognized for
their expertise in the area of contract sales organizations (CSOs) and
other alternate sales channels. Steve has been in the pharmaceutical
industry for over 22 years and during that time he has been responsible
for directing the efforts of a wide variety of sales and marketing
initiatives and disciplines. In today's redefined pharmaceutical market,
he has directed the design, implementation and global assessment of
several alternate sales channels, most notably, that of contract sales
organizations. These efforts were on behalf of major pharmaceutical
manufacturers and CSOs alike. Steve is a published, nationally
recognized speaker for a variety of well respected institutes and
conference organizations in the areas of contract sales organizations,
alternate sales channels and other areas of organizational
effectiveness. Profile
you anticipate in your sector of the health care market over the next
several years?
Mr. Tarnoff: I think most clearly
