Consumer >> CEO Interviews >> July 22, 2002
CHARLES BELLFIELD, Vice President of Strategic Planning and Corporate
Affairs for SEGA of America, is responsible for all corporate planning
and communications among SEGA companies and existing and future SEGA
partners, as well as all investor, analyst and industry relations.
Moving forward, Mr. Bellfield will continue to oversee all corporate
strategy and communications, establishing the company as the leading
global publisher of interactive entertainment. Prior to this position,
he served as Vice President of Corporate and Marketing Communications
and was responsible for all global communications efforts surrounding
SEGA's change in business strategy to become a platform agnostic
software publisher. Previously, Mr. Bellfield also served as Director of
Marketing Communications and managed all public relations for the launch
of SEGA Dreamcast. Mr. Bellfield was also a driving force in SEGA's
online initiatives and content. Prior to joining SEGA, he was brand-
marketing manager at NEC Electronics, responsible for strategic brand
marketing worldwide for NEC's multimedia technology and products. During
his tenure there, Mr. Bellfield initiated a $25 million worldwide brand-
marketing program to clearly communicate NEC's product family to the
industry and consumers. The program was a first for NEC, and was key to
the successful design wins at Nintendo, SEGA, Compaq, Gateway, and
Matrox Graphics. Prior to joining NEC, he held marketing/public
relations positions at UK-based VideoLogic Ltd., the number one supplier
of emerging multimedia technology and products to the European market,
and at Proctor & Gamble's UK-based operation. Mr. Bellfield holds a BS
in Economics from the University of London. Profile
and then give us an overview of the things you're doing at the company
at the present time?
Mr. Bellfield: SEGA is a
