Consumer >> Analyst Interviews >> November 19, 2001
Outlook For Marketing & Advertising Services: David Doft – Abn Amro Inc
DAVID B. DOFT is a Managing Director and Senior Analyst for ABN AMRO
Inc., specializing in the advertising & marketing services industry,
including the integrated marketing communications, advertising agencies,
database, Internet marketing, customer care, market research, and
emerging technology sectors. Mr. Doft was one of the first analysts to
recognize the customer relationship management (CRM) theme both in the
traditional and online marketing worlds with his Climbing the Stairway
to Customer Knowledge Heaven reports in 1998, 1999 and 2001. He has also
published Wall Street's first comprehensive study of the privacy issue
in March 2000: Big Brother or Big Hype? Privacy in the Internet Age.
Before researching the advertising & marketing services industry, Mr.
Doft was a member of the firm's Media and Communications Research team
specializing in Entertainment and Cable Television. He was named to the
2000 Wall Street Journal Analysts All Star Team and ranked among the top
analysts in the 1999 and 2000 Institutional Investor poll for the
Advertising and Marketing Services sector. He also placed among the top
10 analysts in the media and entertainment sector in the 1998 Reuters
Survey of Investment Research. Mr. Doft initially provided coverage of
the retail industry for Furman Selz (a predecessor firm to ABN AMRO)
before rejoining the firm in 1996. Mr. Doft also provided coverage of
retail companies at Donaldson, Lufkin & Jenrette Securities Corporation.
Mr. Doft has a Bachelor of Science in Economics with a major in Finance
from The Wharton School of the University of Pennsylvania and is a
graduate of the Horace Mann School. Profile
TWST: What is included under your advertising and marketing services
coverage at ABN?
Mr. Doft: Our advertising and marketing services coverage includes all