Consumer >> Analyst Interviews >> October 6, 1999

Outlook For Etailing : Lauren Cooks Levitan – Bancboston Robertson Stephens

LAUREN COOKS LEVITAN is a Principal and Senior Equity Analyst with Robertson Stephens covering the eTailing sector. She joined the firm in 1995, having previously worked in retailing for three years for The Gymboree Corporation and Crate & Barrel. Ms. Levitan was the first Wall Street analyst to apply both retail industry experience and research coverage of traditional retailers to the emerging eTail sector. Prior to pioneering this space, she covered a broad range of specialty retailing and consumer products companies. Ms. Levitan holds a Bachelor's degree from Duke University and an MBA from the Stanford Graduate Business School. Profile
TWST: May we begin with an outline of the history of eTailing? Who were

the first eTailers?

Ms. Levitan: I think the history of eTailing actually starts even before

the Internet. I think the