Consumer >> CEO Interviews >> May 17, 2004


JOHN FLORSHEIM is President and Chief Operating Officer of Weyco Group, Inc. From 1994 to 1996, he was Vice President of the company and from 1997 to 2002 he was Executive Vice President. Prior to joining Weyco he was a brand manager at M&M Mars from 1990 to 1994. Mr. Florsheim has a BA from Brown University and an MBA from Yale University. Profile
TWST: What is Weyco Group?

Mr. Florsheim: We are a distributor and marketer of men's shoes,

focusing primarily in the moderate and upper moderate price points. We

are just men's shoes, which