Michael Zercher

Zercher, Michael

Michael Zercher is President and Chief Operating Officer at 22nd Century Group, Inc. From 2016 to 2019, Mr. Zercher was the company’s Vice President of Business Development. Earlier, he headed Santa Fe Natural Tobacco Company’s international business operations based in Zurich, Switzerland. Mr. Zercher has more than 20 years of experience in the tobacco industry in marketing, sales, operations and business development in the United States, Europe and Asia.