Technology >> CEO Interviews >> September 23, 2002
JEFFREY R. TARR joined Hoover's, Inc., as President and CEO in
May 2001. Since that time the company has achieved profitability
by refocusing its strategy, reducing costs, and growing
subscription revenues. In March 2002, Mr. Tarr was elected
Chairman of the Board. Before joining Hoover's, he was CEO of
all.com, Inc., a company that specialized in Web-based technical
support for small businesses. Earlier, Mr. Tarr was a Vice
President and General Manager at U S WEST (now Qwest). Under his
leadership, U S WEST emerged as the leading provider of a variety
of Internet products and services in its 14-state region,
including the number one Internet Yellow Pages, the number one
Web site developer, and the leading provider of locally targeted
Internet advertising solutions. Prior to joining U S WEST, Mr.
Tarr led sales and marketing for an international entertainment
software publisher, and was a consultant with Bain & Company,
based in its Paris office. Mr. Tarr has written about customer
service and international business for The Wall Street Journal
Europe and EuroBusiness. He holds an AB in Public and
International Affairs from Princeton University and an MBA from
Stanford University. Profile
Hoover's?
Mr. Tarr: The company was founded 12 years ago as a book
publisher, The Reference Press. Prior to Hoover's,
