Consumer >> CEO Interviews >> March 5, 2001
JAMES K. JOHNSON is President and Chief Operating Officer at Alloy
Online, Inc. Alloy Online, www.alloy.com, is a leading Internet
destination providing community, content and commerce to Generation Y,
the 56 million American boys and girls between the ages of 10 and 24.
Mr. Johnson founded Alloy together with Matthew Diamond in January 1997
and was appointed President of Alloy in 1997 and Chief Operating Officer
in January 1999. From 1989 to 1996, he held a variety of financial,
operations and business development positions with the General Electric
Company. Mr. Johnson received his BA in History from Hamilton College in
1989. Profile
Mr. Johnson: Alloy can best be described as a teen-focused convergence
media company. This means that we sell products to
