Technology >> Analyst Interviews >> March 22, 2004
VIKRAM SEHGAL is a Research Director and Senior Analyst with Jupiter
Research. He is responsible for all of the forecasting and data modeling
needs across varied research coverage areas, including online commerce,
travel, automotive, financial services, and wireless. He also supports
the forecasting needs for the site technologies and operations coverage
area. Mr. Sehgal's recent projects include the online retail and travel
projections, and a review of the total market for Website analytics; he
was a key contributor in the recent report defining the overall e-
services market. Mr. Sehgal joined Jupiter Research from Information
Resources Inc. (IRI), a leading market research company based in
Fairfield, New Jersey. He was a consultant in the Analytics group, where
he helped guide brand strategy by analyzing and recommending changes to
their marketing and promotional efforts. Mr. Sehgal earned his Bcom from
Bombay University and an MBA from Virginia Tech with a concentration in
Finance and Marketing. Profile
Mr. Sehgal: At the outset, travel was one of the leading online commerce
categories. It started off with online agencies
