Consumer >> CEO Interviews >> October 11, 1999

Hendrik J. Hartong Iii – Lincoln Snacks Company (snax)

HENDRIK J. HARTONG, III has been President and Chief Executive Officer of Lincoln Snacks Company since October 1, 1998. Prior to joining the company, Mr. Hartong served as Vice President of Marketing at Activision, Inc., a developer of computer and video game software, from April 1998. From March 1996 to March 1998 Mr. Hartong held various product marketing functions at Activision, Inc. Prior to joining Activision, Inc., Mr. Hartong held various sales and marketing positions with Baskin Robbins from 1995 to 1996 and Nestle Food Corporation from 1989 to 1993. From 1994 to 1995, Mr. Hartong attended the Harvard School of Business and received his MBA. Profile
TWST: Let's start out by your giving us a brief overview of Lincoln

Snacks Company, the company's products, services, customers, those kinds

of things.

Mr. Hartong: Lincoln Snacks is one of