Technology >> CEO Interviews >> August 28, 2000

Harry Holmwood – Pure Entertainment Games Plc (pur.l)

HARRY HOLMWOOD, is the Executive Deputy Chairman of Pure Entertainment Games Plc. After a Computer Science degree specialising in Artificial Intelligence, Mr Holmwood spent two years programming videogames. before being approached by Sony Computer Entertainment in 1994 to work on their forthcoming PlayStation games console. Since co-founding Pure as a games development studio in April 1996, Harry has been responsible for the overall direction of, and investment in, the Group, securing major publishing and equity deals before floating the Group on the AIM market of the London Stock Exchange in October 1999, and launching the revolutionary online games and advertising platform freeloader.com. Since its UK launch in summer 2000, freeloader.com now operates in UK, US, France and Germany, and has rapidly become the best performing advertising site in the UK. Profile
TWST: Could we start with a brief overview of the company?

Mr. Holmwood: Pure Entertainment is a company that I founded with a few

other guys in April 1996. We worked individually in the games