Technology >> CEO Interviews >> December 24, 2001
JOSEPH MONTEROSSO is Chief Executive Officer of TotalAxcess.com, Inc.
Mr. Monterosso has used his entrepreneurial skills to launch a variety
of companies over the past 25 years, culminating with National Pools
Corporation in 1992. Prior to NPC, Mr. Monterosso embarked upon
fulfilling his lifelong dream of producing his own automobile after
attending the Geneva Auto Show in 1986. After raising over $45 million
for funding, Mr. Monterosso founded Laforza Automobiles, Inc., which
produced a four-wheel drive sport utility vehicle for the luxury market
and established a new mark in four-wheel drive sport vehicles. Mr.
Monterosso conceived the concept of a new kind of sports utility four
wheel drive vehicle when he discovered a unique Italian sports utility
vehicle at the Geneva Auto Show in 1986. Mr. Monterosso negotiated the
design, licensing and purchase of the body stamps and dies from the
manufacturer and contracted Pininfarina in Turin to produce the
automobile. In June 1979, Mr. Monterosso was named Sales and Operating
Vice President for Tony Ward, Inc., an importer of forklifts from Japan.
He left Tony Ward, Inc., to found North American Forklift, Inc., in July
1980. While living in Australia from 1970-1979, Mr. Monterosso founded
three successful firms, including a company that manufactured custom
wheels and imported accessories for off-road sport vehicles, which was
subsequently sold to Ford Motor Corporation in 1979. Profile
TotalAxcess.com?
Mr. Monterosso: TotalAxcess.com is a 214-licensed international carrier;
50%-60% of TXCI's current business is
