Consumer >> CEO Interviews >> April 6, 2020

Interview with the CEO: Celsius Holdings, Inc. (NASDAQ:CELH)

Fieldly, John
John Fieldly is Chief Executive Officer of Celsius Holdings, Inc. With an extensive consumer goods background, John Fieldly is a results-driven executive with over 20 years of broad financial and operational experience. In April of 2018, Mr. Fieldly was named Celsius Holdings Inc.’s CEO. Prior to that, since 2012, he served as the company’s CFO. Since beginning his accelerated career at CELH in 2012, Mr. Fieldly has demonstrated a proven track record of driving robust business results and shareholder value. In his current role as CEO, Mr. Fieldly has used his strong background in financial leadership and operational expertise to focus on process and procurement improvement strategies in order to maximize resources to drive revenue and corporate efficiencies. Mr. Fieldly began his career in retail within the food/drug/mass — FDM — channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. In 2004, Mr. Fieldly supported the acquisition to CVS. At the time, Eckerd had more than 2,800 stores nationwide. Between 2004 and 2012, and prior to joining Celsius Holdings Inc., Mr. Fieldly held a leadership role at Lebhar-Friedman, where he was responsible for business planning, financial reporting and overseeing financial operations. He also worked for Oragenics, Inc. (NYSEAMERICAN:OGEN), where he was responsible for all finance functions, including financial planning, public reporting requirements and optimizing operational efficiencies and implementing procurement strategies to maximize operations. Mr. Fieldly is a certified public accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in accounting. Profile
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TWST: What is Celsius Holdings, and what are its core holdings?

Mr. Fieldly: Celsius Holdings is a company that encourages people to live a