Rory Olson

RORY OLSON is President and Chief Executive Officer of SureFire
Commerce, Inc. Mr. Olson first entered the technology sector with the
creation of Telesense Communications in 1991. Telesense developed the
Quebec market for ACC Long Distance, a long distance service reseller.
The company was acquired by ACC in 1994. In 1995, Mr. Olson co-founded
Accent Internet with Joel Leonoff, which, through a series of
acquisitions, became TotalNet Inc. In 1997, TotalNet was acquired by
MPACT Immedia, a global e-commerce solutions provider. As Chief
Operations Officer, he negotiated vendor arrangements with several major
technology companies, including Microsoft and Compaq. Mr. Olson also
developed the strategy to merge MPACT Immedia with the Electronic
Business Solutions Unit of Bell Emergis, creating one of the top-tier e-
commerce providers in the world. Bell Emergis was subsequently renamed
BCE Emergis and Mr. Olson was appointed Executive Vice President of
Business Development. Mr. Olson earned a Bachelor of Commerce degree
(Honours Finance) from Concordia University.