James Morgan

JAMES MORGAN was named Chief Executive Officer of Daktronics, Inc., in
November 2001. Mr. Morgan had assumed that role of President and Chief
Operating Officer in August 1999. Mr. Morgan has been with the company
since its early beginnings, having joined Daktronics in 1970 while a
graduate student obtaining his Master’s degree in Electrical Engineering
at South Dakota State University in Brookings, South Dakota. He led
Daktronics’ Engineering department from 1971 until his appointment as
President in 1999. He was promoted to Vice President in 1976 and to
Executive Vice President in 1996. Mr. Morgan was responsible for the
design of the first Daktronics scoreboard, the Matside’ wrestling
scoreboard, in 1971. He also led the design, manufacturing and
installation of the first Daktronics swim timing systems, a plant
control system for a municipal water treatment plant and the first
Daktronics outdoor electronic message center. In 1980, Mr. Morgan was
Daktronics’ Project Engineer for Daktronics’ first major involvement in
the Olympic Games, the 1980 Olympic Winter Games in Lake Placid, New
York. This included managing Daktronics’ venue support during the Games.
Mr. Morgan has also been responsible for the design and installation of
numerous voting systems for state and other legislative bodies. Mr.
Morgan led the Daktronics engineering team from its infancy to its
current status supporting three major product facilities, each with its
own autonomous development group. This engineering capability allows
Daktronics to offer the broadest and most comprehensive product line in
the industry today.