Jack C. Rusch

JACK C. RUSCH, President and Chief Executive Officer of First Federal,
has been with the company for 17 years. He joined First Federal as Vice
President of Finance and most recently was Executive Vice President,
Treasurer and Chief Financial Officer of the organization. Mr. Rusch
graduated from the University of Washington at Madison with a BBA and
from the University of Washington at Oshkosh with an MBA in Finance. He
is also a Certified Public Accountant. He began his career with M&I
Marshall and Ilsley in Milwaukee, and later moved to Central Wisconsin
Bankshares in Wausau as Vice President and Controller. Prior to joining
First Federal, he was Senior Vice President and Chief Financial Officer
at the Bank of Louisville, Kentucky. Mr. Rusch has been active as past
Treasurer of the Holmen Foundation and past Treasurer of the Scenic
Bluffs Chapter of the American Red Cross.