Technology >> CEO Interviews >> June 19, 2000
GLENDA DORCHAK has been Chief Executive Officer since November 1999 and
initially joined Value America in August 1998 as Senior Vice President
of Marketing and Advertising. She then served as President from October
1998 to November 1999. Ms. Dorchak came to Value America from IBM US,
where she held several executive positions. Her titles at IBM US
included Director of PC Direct, Director of General Business PC Sales,
Director of US Channel Marketing, and Director of Marketing for the
Personal Systems Group North America. Prior to joining IBM US, Ms.
Dorchak was Director of Sales and Service at AMBRA, a build-to-order
telemarketing PC business. From 1974 to December 1992, she held a
variety of positions at IBM Canada, including National Direct Sales
Manager of IBM Direct, where in 1991 she launched IBM's first PC
telemarketing operation. In November 1999 Ms. Dorchak was named one of
the top 25 executives of the new millennium by Computer Reseller News.
In an effort to improve customer service and product fulfillment
performance at Value America, Ms. Dorchak initiated a significant
restructuring process, which is expected to streamline operations. The
company will now focus on their strongest product mix ' consumer and
business PC's and peripherals, computer software, consumer electronics
and office supplies. Profile
Inc.? Then describe what you see as the business and company today.
Ms. Dorchak: Value America was formed as a company in
