Consumer >> CEO Interviews >> December 21, 2009
JONATHAN RICCI is President and CEO of Jones Soda Co. He was previously the company's COO. Mr. Ricci has streamlined the company's marketing functions and created a distributor advisory board to improve Jones' relationships and accessibility. He has also launched new products, including Jones GABA, Jones Jumble and Hispanic Jones. Previously, he worked at Columbia Distributing Company, where he oversaw operations, human resources and $300 million in sales as the General Manager. He also spent more than nine years with McNeil Consumer Healthcare/Johnson & Johnson in various sales and marketing roles. Mr. Ricci holds a bachelor's degree from Oregon State University. Profile
TWST: Please give us a brief historical overview of your company.
Mr. Ricci: Jones Soda (JSDA) was technically started in late 1980s by our founder in Canada. We say that the brand as Jones started,
