Technology >> CEO Interviews >> March 18, 2005

Darren Carroll – Innocentive Inc

DARREN J. CARROLL is chief executive officer of InnoCentive, Inc. As the director of new venture development for e.Lilly, the venture capital arm of Eli Lilly and Company, Carroll led the team that created InnoCentive in only 103 days. InnoCentive, the first e-business venture created by e.Lilly, is one of several open-source R&D initiatives on which Carroll has worked. Prior to assuming his duties in e.Lilly, Carroll had a number of positions at Eli Lilly and Company, a leading innovation- driven pharmaceutical corporation. As the U.S. attorney for Prozac, the all-time top-selling antidepressant, Carroll was responsible for advising the company on all legal issues pertaining to the marketing and related clinical development of antidepressants in the Lilly pipeline. Before taking on responsibilities for Prozac, he was Lilly's first technology attorney, responsible for legal issues pertaining to the company's substantial portfolio of technologies, including its former technology-based subsidiaries, e.g., IMS Corp., which is now part of WebMD. His legal experience includes highly complex licensing and outsourcing transactions, mergers and acquisitions, and commercial matters related to technology companies. Carroll has also served as an executive with RealMed, an Internet company based in Indianapolis, which created the first U.S. real-time health claims adjudication system. His responsibilities at RealMed included corporate development, new product development, and sales and marketing. Earlier in his career, he practiced law with a large private law firm in New York and negotiated technology transactions for General Electric Company. Carroll's education includes a J.D. degree from the Syracuse University College of Law. At Syracuse, he was a member of the Law Review and Order of the Coif. He also holds a bachelor's from Syracuse University Kappa) and a masters of public administration degree from the Maxwell School of Syracuse. He is the recipient of numerous fellowships, including the prestigious LES and Lehman fellowships. He has published articles on topics ranging from software licensing to human resource matters. Profile
ALI HUSSEIN, Vice President of Marketing, is responsible for global marketing activities for InnoCentive. His responsibilities include directing InnoCentive's strategic marketing efforts, including all advertising and public relations activities, product development, and positioning of InnoCentive with the global scientific R&D community. Mr. Hussein brings more than 18 years of experience in international business, marketing and sales to the position. Most recently, he was Director of Marketing and Business Development for Amazon.com's wireless initiative, Amazon Anywhere, enabling 25 million customers access to Amazon.com over wireless devices. He has advised various start-up companies working on globalization technology and wireless programs. He also negotiated and maintained relationships with all major wireless manufacturers and carriers worldwide. Mr. Hussein also worked for WPP Group's CommonHealth USA heading up the global marketing agency's Procter & Gamble account. In this capacity, he was responsible for new product launches, strategic planning, branding and message development. Previously, Mr. Hussein was a principal with International Business & Medical Development Corporation (IBMD) and was responsible for developing business, marketing and sales operations in the European Union, Scandanavia, Turkey, Cyprus, China, India, New Zealand and the former Soviet republics. He has worked extensively in the Middle East and was selected as a member of the US Overseas Private Investment Corporation (OPIC) delegation to Israel and Jordan in 1993. He holds an MBA from Pennsylvania State University and a Bachelor of Arts degree in International Studies from Norwich University. Profile
TWST: We would like to begin with a brief historical sketch of the

company and a picture of things as they are now.

Mr. Carroll: InnoCentive was founded just under four years ago as an