HSNi CEO Sees “Close To 50%” Of Sales Now Driven By Non Television Promotions

October 23, 2009

Mindy Grossman, the CEO of HSNi (HSNI), in her exclusive interview with the Wall Street Transcript, is now seeing almost 50% of sales coming from a product “that hasn’t been on television for 72 hours prior or after” indicating that the HSNi business is now becoming much more than a television shopping network.  This is an extremely positive development and Ms. Grossman states that “my organization’s complete focus is to do everything we can to create significant value in this business” as speculation builds about a merger between HSN and QVC, the rival shopping network owned by Liberty Media (LINTA).