Behrooz Abdi, CEO of InvenSense Inc (INVN), says the company’s last fiscal year was one of investment. He says the company has been building a platform around sensors by investing in software and systems.
“We have to learn what our customer is actually doing with these sensors and bring other value and higher-level value at the system level and the software level,” Abdi says. “So we made a lot of investment in that level and what we are starting to see is the proof point to that. So we have products, for example, that are very low-end raw sensors, and then we have a lot of products that are what we call smart sensors, that we call MotionTracking solutions, and not just motion sensors.”
FOR MORE INFORMATION ON THIS INTERVIEW CLICK HERE.
Abdi says InvenSense has developed software algorithms that add value at the sensor level. For instance, the company’s smart sensors could add optical image stabilization to a camera phone or improve smartphone navigation systems.
“The sensors can detect activity tracking, for example, in terms of walking, jogging, being on the bike, all of that we can determine with software and algorithms built on top of our sensors,” Abdi says. “And that’s where we see that we can actually capture more value and differentiate ourselves from other competitors.”
InvenSense Inc (INVN) Looks to Grow Margins Through Wearables
May 27, 2015
Smart Grid Related Firm, Itron Inc., Promotes New CEO
February 19, 2009
Parkway Properties Inc (PKY) Benefits from Office Rent Growth in the Sun Belt and Smart Acquisitions
June 19, 2013
BofA’s Moynihan Makes Smart Move
April 14, 2010
Knight Transportation (KNX) Gains Momentum on Smart Acquisitions
August 14, 2015
