Technology >> CEO Interviews >> June 15, 2000

James Truchard – National Instruments Corporation (natis)

JAMES TRUCHARD is co-Founder, President, and CEO of National Instruments Corporation. In April of 1999, Worth Magazine recognized him as one of the 50 best Chief Executive Officers in the country. More than 100 top Wall Street analysts chose Dr. Truchard for leading National Instruments sales and products on an upward slope and steering the company to 23 consecutive years of double-digit growth. Dr. Truchard also was selected to the Worth 50 for his integrity, vision, ability to focus, willingness to take strategic risks, and belief in himself and his company. In 1991, Test and Measurement World Magazine presented the prestigious John Fluke Sr. Memorial Award to Dr. Truchard for his significant contributions to the electronics test industry. Also in 1991, KPMG Peat Marwick awarded Dr. Truchard the Master Entrepreneur of the Year Award, and in 1987 they presented Dr. Truchard with one of the first Texas High Technology Entrepreneur awards for nurturing a high-technology entrepreneurial enterprise into a rapidly growing, successful company. Dr. Truchard also received an award from the Austin Police Department in 1995 for dedicated support and untiring efforts in community service. Prior to founding the company in 1976, he worked at the University of Texas at Austin for 16 years in the Acoustical Measurements Division at the Applied Research Laboratories. His projects included the development of automated military instrument systems and basic research in underwater acoustics. Dr. Truchard earned his PhD in Electrical Engineering at The University of Texas at Austin in 1974, specializing in acoustics and signal processing. He received his MS in Physics in 1967 and his BS in Physics in 1964 from The University of Texas at Austin. Dr. Truchard is a member of the Advisory Council on the Digital Economy. He is also a member of the Industry Advisory Committee of Scientific Computing and Automation magazine, a former member of the UT Austin Electrical and Computer Engineering Visiting Committee, and Chairman of the UT Austin Engineering Faculty Advisory Council (EFAC). He is a founding member of the Austin Software Council. Dr. Truchard has published numerous technical articles in conference proceedings and electronics and engineering magazines. He is a co-inventor of LabVIEW, the company's award-winning graphical software for instrumentation. In addition to managing National Instruments at the executive level, he also designed several of the first IEEE 488 (GPIB) interface boards that the company brought to market. He continues to play a key, day-to-day role in National Instruments strategic planning. Profile
TWST: Could we start out with an overview and some history of the

company, to set the stage for our readers?

Dr. Truchard: National Instruments was founded in 1976, when computers

started