Technology >> CEO Interviews >> October 6, 1999

J. Randolph Cerf – Valley Media Inc (vmix)

ROBERT R. CAIN is President, CEO & Director of Valley Media, Inc. As President and Chief Executive Officer, Mr. Cain runs the day-to-day operations, guides the strategic direction of Valley and serves as a member of the company's Board of Directors. During the past eight years, the company has changed significantly, with its evolution from an entrepreneurial-guided, family business to a professionally managed, public company. Mr. Cain has co-chaired and served as a member on the NARM (National Association of Recording Merchandisers) Operations Committee, is an active member of NAVD (National Association of Video Distributors) and is a member on the NARM Wholesaler/Distributor Steering Committee. Prior to Valley, Rob Cain served as Executive Vice President of Cost Plus Imports, a Northern California-based retail chain, where his responsibilities included buying, marketing, real estate and distribution. Mr. Cain was also one of four partners who organized the buy-out of Cost Plus. Before Cost Plus, Mr. Cain held various positions (including Director of Strategic Planning) with the international grocery retailer, Safeway, Inc., and its subsidiary, Liquor Barn. He received his Bachelor's degree in Food Science from Oregon State University, and his Master's of Business Administration degree from the University of California, Berkeley. J. RANDOLPH CERF is Senior Vice President, Chief Financial Officer & Secretary of Valley Media, Inc. Mr. Cerf manages the Finance, Accounting, Credit, Legal, Customer Service and Investor Relations areas for Valley Media. During his tenure, Valley has grown from approximately $100 million to $889 million in sales and became a public company. Mr. Cerf has managed and put in place the necessary organization, systems and financing to support the growth. He is also active in strategy and business development. Mr. Cerf has been instrumental in all phases of six acquisitions, one joint venture buyout and two divestitures. Prior to Valley, Mr. Cerf served as President of JRC Consulting, a financial and management consulting firm. Before that, Mr. Cerf served as Manager of Planning and Analysis for the Weyerhaeuser Paper Corporation and Vice President, Finance for Elektra Power Company. Mr. Cerf is a graduate of the University of Colorado with a B.A. (magna cum laude and Phi Beta Kappa) in Economics, Computer Science and Political Science and received an MBA from the Stanford Graduate School of Business. Profile
TWST: Could we start out with a quick history and a brief description of

what Valley Media is today?

Mr. Cain: In 1985, Valley left its retail roots to become a full line

music distributor.