Consumer >> CEO Interviews >> October 6, 1999

E. Kenneth Seiff – Bluefly Inc (bfly)

Born and raised in New York City, E. Kenneth Seiff holds a B.S. in Economics from The Wharton School of Business at the University of Pennsylvania. He began his career as a management consultant at Lorne Weil, Inc., a New York based strategic planning and corporate development consulting firm. Profile
TWST: Let's start out by you giving us a brief overview of Bluefly, Inc.

the company's history, products, activities, customers, those kinds of

things, please.

Mr. Seiff: Bluefly is a very