Technology >> CEO Interviews >> July 7, 2003

David Macdonald – Softchoice Corporation (so:tse)

DAVID MACDONALD is President of Softchoice Corporation. He is responsible for overseeing all corporate and operational activities as well as driving Softchoice's strategic market leadership. He joined Softchoice in early 2001 as Senior Vice President and Chief Operating Officer. Prior to joining the company, Mr. MacDonald gained over 18 years of experience in progressively senior management roles at Xerox Corporation. Additionally, Mr. MacDonald has worked for Systemhouse Ltd. and Burroughs Business Machines. Mr. MacDonald holds a Bachelor of Business Administration and Commerce, University of Alberta. Profile
TWST: Could you begin with a brief summary of Softchoice Corporation?

Mr. MacDonald: Softchoice is a publicly traded North American technology

reseller that was founded 14 years ago. We help