Consumer >> CEO Interviews >> May 27, 2003
DAVID KENNY, as Chairman and Chief Executive Officer of Digitas Inc.,
has led the company to become one of the world's largest marketing
services organizations. Digitas Inc. is the parent company of two of the
industry's most successful digital and direct marketing companies: Modem
Media and Digitas LLC. Mr. Kenny, former senior partner at Bain &
Company, the global strategic consulting firm, holds a BS from the
General Motors Institute (Kettering University) and an MBA from Harvard
Business School. He is a Board member of Teach For America and a
Director of the Corporate Executive Board. Profile
an overview what the company is doing at the present time?
Mr. Kenny: Digitas was started in Boston in 1981. It began as
