Consumer >> CEO Interviews >> November 7, 2000

Colin Reed – Harrah’s Entertainment Inc (het)

COLIN REED is Chief Financial Officer, a Director and a member of the three-executive Office of the President for Harrah's Entertainment, Inc. He oversees Harrah's financial operations and is directly involved in developing and executing Harrah's strategic plan, including capitalizing on growth opportunities in new and existing gaming jurisdictions and with Native American Tribes. Mr. Reed joined the company's predecessor in 1977, as Financial Controller for the Holiday Inns International Division, with accounting responsibilities for the company's hotel operations in the United Kingdom. In 1981, Mr. Reed was named Director of Finance and Administration, Holiday Inn International Division- Europe, and in 1985 was appointed Chief Financial Officer for Holiday Inns' Europe, Middle East and Africa Division. He moved to the company's corporate headquarters in 1987 as Executive Assistant to the Chairman. In 1992 he was promoted to Senior Vice President and assumed the Executive Vice President title in 1995. He was named CFO in April 1997. Before joining the company, Mr. Reed held various financial and accounting positions with British firms, including Crest Hotels. He is a fellow in the British Association of Hotel Accountants and is a member of the Boards of Directors of National Airlines, ResortQuest International, Inc., JCC Holding Company (Chairman) and Harrah's Entertainment, Inc. Profile
TWST: Could you give us a brief overview and profile of Harrah's

Entertainment, Inc.?

Mr. Reed: Harrah's Entertainment was founded by a gentleman named Bill

Harrah 60 years ago. It's a