Technology >> CEO Interviews >> July 29, 1999

B. Jeffrey Katz – Atmel Corporation (atml)

B. JEFFREY KATZ joined Atmel Corp. as its Vice President of Marketing in 1988. In its twelve year history, Atmel has grown to become the industry's largest supplier of EEPROM non-volatile memory semiconductors, and a leading supplier of other semiconductors. Mr. Katz was Atmel's first marketing officer and developed the Company's marketing capabilities and staff. Previously he had been Vice President of Marketing and Sales at Mosaic Systems, a now-defunct multichip module maker. He worked for 11 years at Intel Corp. where he held a variety of positions ranging from Applications Manager to Division Marketing, Director to Operations, General Manager. His Intel experience includes working on the original 8086 product introduction and the successfully fought microprocessor wars' of the early 1980s. His early career was as a computer system designer and design manager at Unisys and Systems Engineering Laboratories (now Encore Computers). Mr. Katz received his BS degree in Computer Engineering from Case Western University in 1966, and has done graduate studies in Electrical Engineering and Computer Science at University of Minnesota and University of California at Irvine. He is married, has two children and resides in Saratoga, CA. Profile
TWST: Let's start out by you giving us a brief overview of Atmel

Corporation the company's history, products, services, customers, those

kinds of things?

Mr. Katz: Atmel was founded just under