Ed Braniff

Ed Braniff is CEO of Smart Energy Solutions. He joined the firm in May 2005,
after holding various advisory and management posts that gave him particular
expertise in business consolidation, restructuring and financing. At AT&T Mr.
Braniff was the Assistant Treasurer, Assistant Controller and the CFO at
different times for operational and international divisions of the corporation.
After AT&T he consulted for major corporations and served as CFO for the Global
TeleExchange and the Cedar Group. Mr. Braniff earned his bachelor’s and master’s
degrees in economics from Rutgers University. He also has a J.D. from Seton Hall
University.