Interview Highlights: Tim Nollen of Macquarie Group Limited on Entertainment, Toys and Games

October 14, 2016

Tim Nollen says the TV ad market has strengthened, as marketers are questioning the value of  digital advertising and falling back to TV. He says another theme is around cord-cutting and what digital distribution of TV content means in general. Third, he says there’s been more focus on improving the existing system in terms of measurement.

Full interview available here.