Stephanie Wissink says the evolution of the toy industry comes down to two things: demographics and media convergence. She says the Millennial parent audience is digitally savvy about researching products before purchasing. When it comes to media convergence, she says there’s a strong divergence of performance between content-backed products and noncontent products. She says the vast majority of product discovery is now happening through new digital formats, and broadcast media that used to catalyze new product discovery has changed dramatically.
Full interview available here.
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Interview Highlights: Amy Yong of Macquarie Group Limited on Entertainment, Toys and Games
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