Technology >> CEO Interviews >> January 11, 2001

Jerry Baird – Prosofttraining.com (poso)

JERRY M. BAIRD, Chairman and Chief Executive Officer of ProsoftTraining.com, brings more than 20 years experience in operations, information technology and marketing to the company. In his role as Chairman and CEO, he has been focused on guiding the company to be the leader in the Internet skills training market. During his tenure, Mr. Baird implemented a new company strategy and corporate identity. His influence has helped evolve the company into a profitable and fast- growing Internet training and certification content provider with the world's largest distribution network of Internet training sites. Mr. Baird has also been pivotal in branding the Prosoft CIW (Certified Internet Webmaster) program, which is quickly becoming the standard choice for Internet professionals. The CIW program defines the basic job roles and associated skills required for implementing today's e-business and e-commerce solutions. Prior to Prosoft, Mr. Baird joined IBM in 1996 and held the position of Chief Information Officer (CIO) for IBM's Consumer Products Division. He later assumed senior information technology responsibility within IBM's PC Company. In that capacity, Mr. Baird lead the IT activities for IBM's worldwide re-engineering efforts in sales, channel and customer support. Mr. Baird also spent 17 years in the food industry doing distribution automation, marketing, information systems and plant management. In the late 1980s, Mr. Baird developed and installed a breakthrough sales automation system for grocery store delivery. He later formed a company to develop similar systems for companies in the US and Mexico. He has held many leadership roles in alumni, civic and religious organizations. He served as director of the Texas Business Hall of Fame from 1992 to 1996, and he also served as an entrepreneurship mentor for the North Texas Commission. Mr. Baird participated as a key member of the Computer Reseller News Roundtable on Training and Certification. He received his Bachelor's degree from Washington and Lee University and an MBA from Harvard Business School. Profile
TWST: Could we begin with a brief historical sketch of ProsoftTraining?

Mr. Baird: ProsoftTraining.com is a company that's been around in the

Internet learning space for over four years. We