Healthcare >> CEO Interviews >> September 14, 2001

George Robson – Dendrite International (drte)

GEORGE ROBSON is Executive Vice President of Dendrite International, Inc., the pharmaceutical industry's leading provider of CRM solutions, sales force effectiveness tools, analytical tools, and e-clinical trial services. In his current position, he works with Chairman and CEO John Bailye on corporate strategy and development. As CFO, he implemented a strategy that produced revenue growth from $65 million in 1997 to $214 million in 2000, increased operating margin to 21%, generated over $100 million of cash flow from operations, and provided returns to shareholders in excess of 50%. Prior to joining Dendrite, Mr. Robson served as Senior Vice President and CFO of Unisys Corporation. He also held positions as Vice President and Corporate Controller, and Vice President-Finance, Product Operations. In addition, he worked at Burroughs Corporation as a Controller in several of its operating groups. Mr. Robson began his professional career at IBM, where he held various positions in control, planning, and pricing. He has a BS in Finance and Economics from The Wharton School, University of Pennsylvania, and an MS in Management Science from the State University of New York at Binghamton. Profile
TWST: Could you give us a brief historical sketch and an overview of

Dendrite International.

Mr. Robson: This company, Dendrite, was actually formed in 1986. It is

the outgrowth of a prior