Gary M. Beasley, Co-CEO at Starwood Waypoint Residential Trust (SWAY), shares his company’s approach to building its portfolio. He says cloud and mobile computing, which has developed over the past few years, allows the business to be managed at scale profitably.
“We leverage a technology platform called Compass. It is our proprietary, cloud-based system, which serves as a single system of record for all of our data. We have over a thousand business processes automated in Compass; it’s really the nerve center of our operations,” Beasley said.
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Beasley notes that Starwood Waypoint is also vertically integrated, which provides the company with a sustainable competitive advantage.
“We have a team of about 600 people focused on all aspects of the business — from acquisitions to renovation and leasing to property management — which we think is critical to control our time, quality and cost,” Beasley said.
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