Consumer >> CEO Interviews >> February 5, 2001

William Meyer – American Greetings Corporation (am)

WILLIAM S. MEYER is Senior Vice President and Chief Financial Officer of American Greetings. Mr. Meyer's career with American Greetings began in 1982 when he joined Drawing Board Greeting Cards as Controller. When American Greetings acquired Drawing Board in 1985, he became Director of Finance for the renamed subsidiary, Carlton Cards. His promotions include Vice President of Carlton Cards and Corporate Controller of American Greetings. In October 1995, Mr. Meyer was promoted to his current position of Senior Vice President and Chief Financial Officer. During his time with American Greetings, he has spearheaded major improvements within the Finance Division, guiding the company's strategic planning process and providing analysis of new business ventures. Before joining American Greetings, Mr. Meyer was a United States Air Force Pilot and held positions with other consumer product companies. He earned his Bachelor of Science degree in Business Administration from the University of Missouri in 1968. He is a Certified Public Accountant and belongs to the American Institute of Certified Public Accountants and the Financial Executives Institute. Profile
TWST: Provide a brief overview of your company, your market, your

position within that market and the customer base that you seek to


Mr. Meyer: American Greetings Corporation is the