Consumer >> CEO Interviews >> May 28, 2001

Timothy Choate – Aptimus (aptm)

TIMOTHY C. CHOATE is President and Chief Executive Officer of Aptimus. With more than 10 years of management experience in the Internet and computer industries, Aptimus Founder Mr. Choate is a renowned industry expert in online direct marketing and an eCommerce pioneer. He has been Chairman, President and CEO of Aptimus since 1994. Prior to joining Aptimus, Mr. Choate served as a Vice President of Micro Warehouse. In 1994, he co-founded Online Interactive, Inc., the former parent company of Aptimus, and was its Chairman, President and CEO until June 1997. Before 1994, Mr. Choate was President of Softdisk Publishing LLC, a software publishing company. His experience includes working as senior marketing manager at Prodigy, an Internet access and content provider; and developing and launching the New Products Division for Business Week, a division of the McGraw-Hill Companies, Inc. Mr. Choate serves on the Board of Directors of Digital River, Inc., a provider of eCommerce outsourcing solutions; and Traveling Software, Inc., a software publishing company. Additionally, he earned a Bachelor of Science in Economics, with a concentration in Marketing and Entrepreneurial Management, from the Wharton School of Business at the University of Pennsylvania. Profile
TWST: Could we begin with a brief historical sketch of Aptimus, Inc.,

and then a picture of the company as it is now?

Mr. Choate: We began back in 1994 with the idea of connecting