Consumer >> CEO Interviews >> May 30, 2011

Smart Balance, Inc.- Stephen B. Hughes

Stephen B. Hughes has been Chairman, CEO and a Director of Smart Balance, Inc., since its inception in May 2005. Mr. Hughes served as the sole Officer and Director of Hughes Consulting, Inc., from 2004 to 2007. From 2004 to 2007, Mr. Hughes also served as a Director of The Cambridge Group, a leading demand strategy consulting firm headquartered in Chicago, Ill. While with Cambridge, Mr. Hughes led or participated in securing new marketing strategy engagements with a number of major consumer packaged goods companies. From 2002 to 2004, Mr. Hughes served first as Vice President of Sales and then as the Senior Vice President of Marketing and Sales for WhiteWave Foods Company, a division of Dean Foods. In June 2004, Mr. Hughes was named Senior Vice President of Marketing and Research & Development for Dean Foods' newly formed WhiteWave division, a $1.1 billion division with brands including Silk, Horizon, International Delight, Land O' Lakes and Marie's. From 2000 to 2002, he served as Chairman and CEO of Frontier Natural Products Co-op, a privately held cooperative providing distribution services, organic ingredients and spices to the natural foods industry. Mr. Hughes earned a B.A. in economics and political science from Denison University and an MBA with a concentration in marketing and finance from the University of Chicago. Profile
TWST: Please begin with a brief history of Smart Balance and an overview of what you do.

Mr. Hughes: Smart Balance (SMBL) is a company focused on developing brands and products that really solve and