Consumer >> CEO Interviews >> April 11, 2005

Sheri Miksa – Rubio’s Restaurants Inc (rubo)

SHERI MIKSA, President and CEO of Rubio's Restaurants, Inc., has been in touch with America's taste buds and service expectations for more than two decades. Before joining Rubio's in September, 2002, Ms. Miksa served as COO of Seattle Coffee Company (AFC Enterprises). Prior to that, she served as Vice President, Operations, for LSG Sky Chefs, a leader in international airline catering. Earlier she was in operations at Taco Bell Corporation, ultimately, as Senior Director of Operations overseeing more than 200 restaurants. Early in her career, she managed a hotel on top of the Alaska pipeline, was in brand management at Frito- Lay and General Foods, and led strategic marketing efforts for hotel clients of a major hotel management firm. Ms. Miksa holds a BA from the University of Alaska and an MBA from the Stanford University Graduate School of Business. She is also a past Board Member and past Chair of the Mentor Committee of the Women's Food Service Forum. Profile
TWST: We last spoke about a year ago. What has gone on over the past

year or so at Rubio's that investors should focus on?

Ms. Miksa: It has been busy. In fact, in June 2004 we introduced