Consumer >> CEO Interviews >> March 11, 2003

Sheri Miksa – Rubio’s Restaurants Inc (rubo)

SHERI MIKSA, President and CEO of Rubio's Restaurants, Inc., has been in touch with America's taste buds and service expectations for more than two decades. Before joining Rubio's in September, 2002, Ms. Miksa served as COO of Seattle Coffee Company (AFC Enterprises). Prior to that, she served as Vice President, Operations, for LSG Sky Chefs, a leader in international airline catering. Earlier she was in operations at Taco Bell Corporation, ultimately, as Senior Director of Operations overseeing more than 200 restaurants. Early in her career, she managed a hotel on top of the Alaska pipeline, was in brand management at Frito- Lay and General Foods, and led strategic marketing efforts for hotel clients of a major hotel management firm. Ms. Miksa holds a BA from the University of Alaska and an MBA from the Stanford University Graduate School of Business. She is also a past Board Member and past Chair of the Mentor Committee of the Women's Food Service Forum. Profile
TWST: We'd like to begin with a brief historical sketch of the

company and a picture of the things that you're doing at the

present time.

Ms. Miksa: Rubio's is a 20-year-old company. In fact,