Mobile Monetization Key to Higher Growth Trajectory for Internet Content Providers
Laura Martin, CFA, is a Managing Director and Senior Analyst at Needham & Company, LLC. Ms. Martin received her B.A. from Stanford and her MBA from Harvard Business School. She began her career at Drexel Burnham Lambert in media investment banking. After the Drexel bankruptcy, she moved to Capital Research & Management as a Media Analyst, where she advised $100 billion and managed a $500 million portfolio of media stocks. She moved to Credit Suisse First Boston in 1994 as the Senior Media Analyst, publishing research on the largest U.S. entertainment and cable companies. She was nationally ranked by Institutional Investor between 1999 and 2001. In 2002, Ms. Martin moved to Paris to become EVP of Financial Strategy and Investor Relations for Vivendi Universal. In 2004, she founded Media Metrics, LLC, publishing equity research on the largest entertainment, cable and Internet stocks in the U.S., where she was nationally ranked as “Best of the Independent Research Boutiques” by Institutional Investor for many years. In 2009, Ms. Martin moved to Needham & Company, where she publishes research on the largest Internet and Entertainment companies. Ms. Martin also provides speaking, expert testimony, custom research & reports, and valuation consulting services through Capital Knowledge. Profile
TWST: You cover content providers. What are the major trends you are seeing with the Internet content providers?
Ms. Martin: My coverage includes content companies online and offline. I