Kevin Hauser was appointed CEO of MedeFile International, Inc., in August 2010, the post formerly held by his father and company Founder, Milton Hauser, who stepped down following a personal health crisis. Prior to assuming the helm of the company, Mr. Kevin Hauser was a key member of the executive management team, serving as MedeFile's Vice President of Sales, Marketing and New Business Development since 2005. In this capacity, he helped to design, develop and implement strategies and programs aimed at establishing the MedeFile brand on a global basis. Among his many diverse responsibilities, he led a three-year series of consumer focus groups and conducted several in-depth industry market studies, helping to define must-have features and functionality of the MedeFile iPHR platform. In addition, Mr. Hauser was charged with pursuing strategic business partnerships capable of enhancing the company's brand-building and marketing efforts, which has since resulted in several important teaming arrangements being secured by the company. Mr. Hauser was also instrumental in the conception and commencement of MedeFile's Quality of Care program, a strategic physician-focused initiative designed to educate patients on the benefits of MedeFile's iPHR solution, promote new annual subscribers and generate a profitable new revenue channel for care providers. Since becoming CEO, Mr. Hauser has remained largely focused on executing a broad range of commercialization strategies to drive MedeFile subscription growth and build enduring long term value for the company's stockholders. Prior to joining MedeFile, Mr. Hauser earned distinction in the securities industry, working primarily at Raymond James Financial Services, Inc. In 1996, he established a branch office for Raymond James in New York City's Wall Street district, which rapidly became one of the firm's top producing branches in the country. Earning placement in Raymond James' President Club, he was the youngest Independent Sales Associate to receive that honor at that time. Profile
TWST: Please give us a history and overview of MedeFile International, Inc.?
Mr. Hauser: About 11 years ago, my grandmother, a widow living in South Florida, was unfortunately diagnosed with