Interview with the President, In-Store Media: Mood Media Corporation (TSE:MM)
Ken Eissing, as President, In-Store Media for Mood Media Corporation, leads the growth and development of Mood's industry-leading global in-store media business. Mood provides media, audiovisual, sensory marketing and mobile engagement solutions to over 500,000 retail locations around the world across the retail, hospitality, fast-casual/quick-service restaurant, financial services, health care and general commercial verticals. Mr. Eissing has a proven track record of success in a variety of industry-leading businesses across the media, telecom and financial services industries. Prior to Mood Media, Mr. Eissing held a division president-level role for a portfolio of six credit- and financial-services-related businesses as the Senior Vice President and General Manager, Commercial Services for NCO Group, a $1.4 billion-plus BPO business. Before this position, he served as the Senior Vice President and General Manager of Transworld Systems, Inc., North America’s leading small-business-focused receivables management business that serves over 50,000 business and health care clients. Mr. Eissing began his career at AT&T and held a variety of marketing, sales and operational leadership roles with escalating responsibility during his 12-year tenure, culminating with a general manager role leading a 2,800-person nationwide sales organization. Mr. Eissing holds a Master of Business Administration from the Stern School of Business at New York University and a Bachelor of Science in finance and economics from the State University of New York at Albany, and has completed executive education programs at Thunderbird, the University of Southern California and the Center for Creative Leadership. He is an active member of the Austin chapter of Young Presidents Organization — YPO - Austin — and is an alumnus of AT&T’s exclusive Executive Development Program. Profile
TWST: How has In-Store Media evolved most recently? Where is your current focus?
Mr. Eissing: Mood Media's In-Store Media business is and has always been a