Interview with the President and CEO: rVue Holdings, Inc. (OTCMKTS:RVUE)
Mark Pacchini has been the President and Chief Executive Officer of rVue Holdings, Inc., since April 11, 2013. Mr. Pacchini retired from DraftFCB in 2012 after 32 years with the advertising and communications company. During that time, he held several key positions — some simultaneously. Most recently, Mr. Pacchini served as President of the Asia Pacific Region from 2009 to 2012 and led a period of significant growth — both revenue and profit — in China. In 1995, Mr. Pacchini co-led a team that won the S.C. Johnson global business. As a result, the account went from a handful of brands in 12 countries to over 20 brands in 80-plus countries. In order to provide world-class service across the planet, Mr. Pacchini and his team opened offices in Brazil and set up "affiliates" in Eastern Europe, including Russia. From 1995 to 2011, SCJ grew to be the largest global account at DraftFCB and one of the top five at IPG. At its peak, the account brought in approximately $100 million in annual revenue and had over 425 full-time equivalents — FTEs. Mr. Pacchini earned his master's degree in advertising from Northwestern University and was presented with the Harrington Award as the program's top student. He also received a bachelor's degree in business administration from Western Michigan University. He graduated magna cum laude with majors in both business and communications. Mr. Pacchini serves on the boards of the Minnesota Wild — NHL hockey, the Off The Street Club and OKRP Advertising. He also collaborates on marketing and idea generation with The New York Times best-selling author Joe Sweeney, who wrote Networking is a Contact Sport and Moving the Needle. Profile
TWST: How has digital-placed advertising evolved over recent years, and how does rVue fit in?
Mr. Pacchini: Good question. It really has come a long way in just the last couple of