Consumer >> CEO Interviews >> August 22, 2013

Interview with the CFO: Vitacost.com, Inc. (VITC)

Helman, Brian D.
Brian D. Helman joined Vitacost.com, Inc., in February 2012 as Chief Financial Officer. Mr. Helman has nearly 20 years of combined financial and accounting experience, and was most recently Chief Financial Officer of Intermedix Corporation, a leading provider of revenue cycle management solutions. Prior to joining Intermedix Corporation, Mr. Helman was Chief Financial Officer of Rosetta Stone Inc., a leading provider of technology-enabled language learning solutions, where he directed all of the company’s financial activities in a rapid growth environment and led its initial public offering in 2009. Prior to joining Rosetta Stone Inc., Mr. Helman was Chief Financial Officer at NEON Systems from 2002 to 2006, and also held senior-level financial positions at NetSpeak Corporation from 1996 to 2001. Mr. Helman is a CPA and a member of the American Institute of Certified Public Accountants. He holds a B.S. in finance from the University of Florida and was named CFO of the Year by the Washington Business Journal in 2009.  Profile
TWST: Please give us a broad overview and history of Vitacost.

Mr. Helman: Vitacost.com is one of the largest online retailers of healthy living products, and we have been in business